Signature Graphics: private 3-minute brief

Prepared forPreparado para

Prepared for Fleet Brand ManagerPreparado para Fleet Brand Manager

Research-backed retune

Why these buyer rooms?

Each option is generated from the Signature Graphics research artifact, audience map, and retune lens model.

Choose the room

Apply a researched audience frame to the landing cards, then open the relevant topic for the deeper argument.

Research Basis

Primary buyerFleet brand manager

Decision windowCold first touch

Segments mappedFleet brand manager / Marketing / CMO / Operations buyer / Fleet brand manager

Audience Logic

Fleet Brand Manager Frame the story for the buyer responsible for vehicle brand consistency.

Marketing / Cmo Frame the story as brand reach, not just wrap production.

Operations Buyer Frame the story around downtime, install coordination, and rollout control.

Executive Sponsor Frame the story as an account growth and enterprise brand decision.

Lens Model

what Lead with the hook / Expose the pain / Show the MojoMosaic angle

where Trade show / floor intro / Boardroom / buying committee / Zoom / phone

when Cold first touch / After a public signal / Budget / planning window

why Close the gap / Protect revenue / Beat the cycle

Operating Signals

Omnicom + IPG merger · late 2025 $13B acquisition massively expands your referral network — more CMO entry points.

Signature Express sub-brand New SMB-sized deployment option — broadens the addressable market beyond F500.

2026 wrap tech: QR, NFC, AR Interactive wraps reposition graphics from decoration to lead-gen instrumentation.

5 Omnicom agencies in Fast Company MI 2026 Parent-company creative credibility carries into fleet graphics; let the halo work.

Custom audience

Generate a shareable version for a specific buyer room.

Your nameTu nombre Work emailCorreo de trabajo AudienceAudiencia NotesNotas Website

NEXT STEPS

Topic Canvas

Wraps are a CMO channel, not a sign job.

Turn fleet graphics into a CMO conversation.

Omnicom expands the entry points.

WHY

WHAT

WHO

WHEN

WHERE

NEXT STEPS

Wraps are a CMO channel, not a sign job.Los wraps son un canal para CMO, no un trabajo de señalización.

Turn fleet graphics into a CMO conversation.Convierte los gráficos para flotas en una conversación con el CMO.

Omnicom expands the entry points.Omnicom amplía los puntos de entrada.

WHYPOR QUÉ

WHATQUÉ

WHOQUIÉN

WHENCUÁNDO

WHEREDÓNDE

NEXT STEPSPRÓXIMOS PASOS

Wraps are a CMO channel, not a sign job.

Turn fleet graphics into a CMO conversation.

Omnicom expands the entry points.

WHY

WHAT

WHO

WHEN

WHERE

NEXT STEPS